Escort Market And The Google Penguin Update

If you are an independent escort, escort agency or directory you would have to of been asleep this week for you not to notice the Google Penguin update. Said to target web spam, this particular update has been full of controversy. Firstly it is been widely reported in blogs and forums that there has been an adverse effect to the SERPs and many white hat SEO websites have plummeted down the rankings. The irony is that it is reported the spam in which is said to be targeting is actually finding itself high up the SERPs while reputable sites have dropped in ranking. In regards to the Google Penguin Update and the escort market it can be reported as the same. Strange results in the SERPS, a lot of spam escort sites dominating many pages for escort related keywords and sites that highly ranked before April 24th 2012 have been wiped of the face of the planet. There are so many nonsense escort websites, built like a blog and when you read them, they don't make sense. Just some black hat SEO genius who has strategically placed keywords amongst crap for every escort related keyword possible. It is a shambles in many respects.

If you have found your escort agency website or escort directory website has dropped in rankings then it is a good time to analyse just what kind of SEO you have been conducting. First and fore most when it comes to link, build quality over quantity. There are so many escort SEO companies that promise you hundreds of links. Hundreds of crap links to poorly ranked sites that do more harm than good.

Paid escort links are the worst. Trying to cheat your way to the top. It is unfair and you can't buy fame, you have to earn it. Read our article about paid escort links by clicking here. 1 quality link to a quality escort website is better then 1000 poor quality ones. So if you have paid for a link building scheme, you deserve the drop in SERPs. How many times have you been warned to write quality content on your website. Why? If you have to ask yourself that questions then you obviously don't care about your web users. you must have been keyword stuffing your way with unnatural sounding content only written for Google. It is common sense if you understand the nature of major search engines, information and quality then you would write content for you users. SEO and Google, yes you think about them, but you can not solely rely on Google. Just focus on usability for your users and good quality content.

So maybe you add some functionality to your website, like search functionality. Maybe your escort portfolio listings need a good quality description. Write about your agency with weekly news updates. Certainly there must be things of interest that are happening and what about your opinion on vital issues about the market?

If you want to improve from the Google Penguin Update then do the following:

1) Focus on the website experience for your users. Could you make valuable improvements to your escort website in structure, functionality and usability.

2) Write quality content. Not smart borderline white hat SEO content. Write content that is informative and gives users an experience. Make you site expansive but not over bearing.

3) If you have linked to bad websites then get those removed. It is like falling in with a bad crowd, you want to change your life around and remover the stereotype, then you make better friends and take yourself away from bad influences.

4) Link with only quality online resources that are relational. Easier said then done, yes. However if you improve your website and stick to providing quality content, then quality websites will come to you for links.

5) Don't over optimise or do too many things too soon. Do everything in a balanced, even pace and focus on what areas you feel are most important.

SEO is an important part of building up your escort service website's prominence on major search engines. Here is a look at key areas to think about when conducting SEO. Click on the relevant links below to read these informative, helpful online guides.

Keyword Research - A vital area when trying to market in a targeted fashion the most important areas and services of your agency. Many websites have been known to adopt black hat techniques and keyword stuffing. Brining down the overall quality of the SERPS.

Content Writing - A vital area with focusing on the effect it has on your rankings but also the end user experience and how helpful it is to them and ultimately portraying your service in the most effective, descriptive manner. Many have falling foul to outsourcing work to companies abroad who write nonsense content; often lifted from other websites in the market.

 

The key thing is everybody deserves a second chance and you can turn over a new leaf. Don't focus on Google for the time being. Focus on providing the rich experience your users deserve. Then the penny will drop and you realize that by doing that you are doing everything Google wants you to do. Being a quality website.